The Alchemy of Sales: Earning Client Trust Across Cultures (ft. Yann Garnier, Head of Sales, Global Markets at Societe Generale)
What qualities make the best salespeople? And what are the secrets behind their ability to sell anything — from a simple pen to a car, a house or even an options-based systematic overlay on US equities?
In the latest episode of 2050 Investors, Kokou Agbo-Bloua, Head of Economics, Cross-Asset & Quant Research at Societe Generale, explores sales as both an art and a science, showcasing the blend of creativity and expertise that salespeople bring to banking. The episode covers various sales techniques like AIDA and SPIN, the evolution of sales strategies, and the qualities that define the best in the business.
Kokou also interviews Yann Garnier, Head of Sales for Global Markets at Societe Generale, who shares insights on the importance of understanding time in client relationships, the impact of artificial intelligence, and the future of sales.
Whether you're a seasoned professional or new to the world of sales, this episode offers valuable lessons and perspectives on building lasting customer relationships that you're unlikely to find in a traditional playbook.
The podcast is available on all your favourite podcast platforms! 