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THE DUAL POWER OF ADVERTISING: FROM AD-DICTION TO GOOD-VERTISING

2 April 2025
In this new “2050 Investors” podcast episode, join Kokou Agbo-Bloua and his guest Thomas Kolster to explore the fascinating world of advertising. 

Clients successes

14 Apr 2025
Supporting one of Italy's largest Biomethane Platforms
Retina Holding secured the financing of one of the largest biomethane portfolios in Italy with strong ESG...
Clients' successes
Retina Holding secured the financing of one of the largest biomethane portfolios in Italy with strong ESG characteristics, underpinned by a 15-year CfD subsidy from the Italian government. Societe Generale acted as Mandated Lead Arranger and Hedge Provider in this transaction which will create 9 biomethane plants across Italy for direct injection into the...
Supporting one of Italy's largest Biomethane Platforms
31 Mar 2025
Supporting a hydrogen emerging leader in Germany
Electrolyzers, which use electricity to split water into hydrogen and oxygen, are a critical technology for producing...
Clients' successes
Electrolyzers, which use electricity to split water into hydrogen and oxygen, are a critical technology for producing green hydrogen from renewable electricity. Sunfire, one of the world’s leading electrolysis companies, secured a EUR 200 million guarantee financing with the support from Societe Generale.
Supporting a hydrogen emerging leader in Germany
25 Mar 2025
Powering the Data Center Boom in the US
The rapid evolution of artificial intelligence is driving an unprecedented need for high-performance computing...
Clients' successes
The rapid evolution of artificial intelligence is driving an unprecedented need for high-performance computing infrastructure. Societe Generale recently led the successful USD 600 million debt financing for a new AI and HPC (high-performance computing) data center project leased to CoreWeave, sponsored by Blue Owl, Chirisa Technology Parks and PowerHouse Data...
Powering the Data Center Boom in the US
11 Mar 2025
Offshore Wind Project to Power New York City Homes
The Atlantic Coast is an ideal host for offshore wind projects, offering a consistent supply of strong winds near...
Energy & natural resources
The Atlantic Coast is an ideal host for offshore wind projects, offering a consistent supply of strong winds near densely populated areas like New York City. One exciting initiative is being led by Equinor, an international energy company that is developing Empire Wind, a landmark offshore wind project off the coast of New York. Societe Generale acted as the...
Offshore Wind Project to Power New York City Homes
04 Mar 2025
Supporting the development of renewable district heating based on wood fuels in the Nordics
SolørBioenergi is a leading supplier of renewable energy based on wood fuels to homes, businesses and industries in the...
Clients' successes
SolørBioenergi is a leading supplier of renewable energy based on wood fuels to homes, businesses and industries in the Nordic countries. In March 2024, Societe Generale delivered a comprehensive financing and hedging solution in the SEK 22bn (c. €1.94bn) long-term financing for the client to refinance its existing debt and to secure its development and...
Supporting the development of renewable district heating based on wood fuels in the Nordics
24 Feb 2025
A leap towards sustainable waste management and energy production
A transformative waste-to-energy project in Vitré, France, is set to revolutionize waste management and energy...
Clients' successes
A transformative waste-to-energy project in Vitré, France, is set to revolutionize waste management and energy production. The project involves constructing a new energy recovery facility, which will more than double the current site's capacity from 28,000 to 70,000 tons of waste valorized. Societe Generale has been instrumental in supporting this project,...
A leap towards sustainable waste management and energy production

Expert viewpoints

22 Apr 2025
Blue Gold: Tackling Water Challenges through Innovation and Investment
The increasing global demand for water, driven by agricultural and industrial needs, has led to significant pressures on...
Expert views
The increasing global demand for water, driven by agricultural and industrial needs, has led to significant pressures on freshwater resources. This pressure is prompting a complex regulatory landscape that compels corporations to adopt effective water management strategies. Notable projects in mining and steel production exemplify how industries are shifting...
Blue Gold: Tackling Water Challenges through Innovation and Investment
10 Apr 2025
Trade finance: Towards a dynamic that accelerates the digital shift
In June 2024, France adopted the provisions of the MLETR. In 2025, a decree will formalize the digitalization of trade,...
Expert views
In June 2024, France adopted the provisions of the MLETR. In 2025, a decree will formalize the digitalization of trade, bringing benefits to international trade. Who are the players in this digital transition? What challenges and stakes arise? Christian Cazenove, Group Head of Trade Oversight & Advocacy, and Alena Malgina, Trade Advocacy Correspondent,...
Trade finance: Towards a dynamic that accelerates the digital shift
09 Apr 2025
Cross-Border Instant Payments: Banks Facing Liquidity and Fraud Management Challenges
In a world where payments are becoming increasingly rapid and interconnected, banks must adapt to meet the challenges of...
Expert views
In a world where payments are becoming increasingly rapid and interconnected, banks must adapt to meet the challenges of improving existing systems and responding to the growing expectations of end customers by offering an optimal user experience.
Cross-Border Instant Payments: Banks Facing Liquidity and Fraud Management Challenges
07 Apr 2025
Redemptions, taxonomies to help sustainable bond market to fresh highs, says SocGen
The acceleration of sustainable bond maturities and ongoing proliferation of 'green' taxonomies globally could be major...
Expert views
The acceleration of sustainable bond maturities and ongoing proliferation of 'green' taxonomies globally could be major drivers for sustainable bond issuance to reach $7 trillion, according to Societe Generale.
Redemptions, taxonomies to help sustainable bond market to fresh highs, says SocGen
26 Mar 2025
China finds its feet: economic stability and gradual recovery in 2025
By Wei Yao, Head of Research and Chief Economist for APAC at Societe Generale.
Expert views
By Wei Yao, Head of Research and Chief Economist for APAC at Societe Generale.
China finds its feet: economic stability and gradual recovery in 2025
24 Mar 2025
Best of both worlds: How social ABS delivers low-cost financing and a positive impact
By Eugene Kim, Head of Securitisation and Fund Finance for Asia Pacific at Societe Generale.
Expert views
By Eugene Kim, Head of Securitisation and Fund Finance for Asia Pacific at Societe Generale.
Best of both worlds: How social ABS delivers low-cost financing and a positive impact

Podcast

2050 Investors: Economy, planet, markets and you.

Join Kokou Agbo-Bloua, Head of Economics, Cross-Asset & Quant Research, as he investigates tomorrow’s economic and market mega-trends, ahead of 2050’s global sustainability targets.

02 Apr 2025
The Dual Power of Advertising: From Ad-diction to Good-vertising
Think about the last advert you saw. Was it the first or the 100th time you saw it? Today, the average person sees...
Podcasts
Think about the last advert you saw. Was it the first or the 100th time you saw it? Today, the average person sees around 5,000 to 10,000 ads a day - a significant jump from the 500 ads a day in the 1970s.
The Dual Power of Advertising: From Ad-diction to Good-vertising
04 Mar 2025
The Alchemy of Sales: Earning Client Trust Across Cultures (ft. Yann Garnier, Head of Sales, Global Markets at Societe Generale)
What qualities make the best salespeople? And what are the secrets behind their ability to sell anything — from a simple...
Podcasts
What qualities make the best salespeople? And what are the secrets behind their ability to sell anything — from a simple pen to a car, a house or even an options-based systematic overlay on US equities?
The Alchemy of Sales: Earning Client Trust Across Cultures (ft. Yann Garnier, Head of Sales, Global Markets at Societe Generale)
29 Jan 2025
Financing Tomorrow: Banking Across Generations (ft. Slawomir Krupa, CEO of Societe Generale)
How did the banking system evolve from a simple bench—the very origin of the word “bank”—into the sophisticated...
Podcasts
How did the banking system evolve from a simple bench—the very origin of the word “bank”—into the sophisticated institutions that drive the global economy?
Financing Tomorrow: Banking Across Generations (ft. Slawomir Krupa, CEO of Societe Generale)
15 Oct 2024
The Risk Takers: The Art of Risk Management
Host Kokou sits down with Hatem Mustapha, Co-Head of Global Markets, to discuss the ins and outs of managing risk.
Podcasts
Host Kokou sits down with Hatem Mustapha, Co-Head of Global Markets, to discuss the ins and outs of managing risk.
The Risk Takers: The Art of Risk Management
10 Sep 2024
The Original Sin of Sovereign Debt: Budget deficits, Debt Crisis
In this episode of 2050 Investors, Kokou Agbo-Bloua looks at how governments can manage their finances in the face of...
Podcasts
In this episode of 2050 Investors, Kokou Agbo-Bloua looks at how governments can manage their finances in the face of high interest rates and how to avoid the metaphorical “original sin” of endemic sovereign debt and budget deficits.
The Original Sin of Sovereign Debt: Budget deficits, Debt Crisis
17 Jul 2024
The Nuclear Debate: Fears, Facts and “Fission”
In this episode of 2050 Investors, Kokou Agbo-Bloua delves into the controversial topic of nuclear power, exploring its...
Podcasts
In this episode of 2050 Investors, Kokou Agbo-Bloua delves into the controversial topic of nuclear power, exploring its history, potential benefits and risks in the context of the global energy transition.
The Nuclear Debate: Fears, Facts and “Fission”